Win the Relationship, Not the Deal

Because long-term success comes from authentic relationships.

Casey Jacox Win The Relationship Book Cover

6 Common-Sense Strategies to Build Your Elite Sales Career

In Win the Relationship, Not the Deal, I reveal the relationship-building mindset that helped me rise as an elite seller at a publicly traded company.

Like many salespeople, I started by chasing quick wins, but real success came when I shifted my focus to building genuine, long-lasting relationships.


  • Practical, no-fluff strategies for selling.

  • Real-life stories from my 20+ years in sales.

  • Exercises to help you build lifelong, valuable relationships.

What’s Inside

  • Salespeople

  • Business leaders

  • Coaches

  • Anyone looking to build trust and grow their career

Who it’s for

  • Confidence in building authentic relationships.

  • The Golden Rule applied to business—treat others as you want to be treated.

  • The power of listening and properly setting expectations.

  • Follow-up techniques that get responses.

  • Why ditching your ego and showing vulnerability makes you more authentic.

What You’ll Gain


win the relationship, not the deal