
Win the Relationship, Not the Deal
Because long-term success comes from authentic relationships.
6 Common-Sense Strategies to Build Your Elite Sales Career
In Win the Relationship, Not the Deal, I reveal the relationship-building mindset that helped me rise as an elite seller at a publicly traded company.
Like many salespeople, I started by chasing quick wins, but real success came when I shifted my focus to building genuine, long-lasting relationships.
Practical, no-fluff strategies for selling.
Real-life stories from my 20+ years in sales.
Exercises to help you build lifelong, valuable relationships.
What’s Inside
Salespeople
Business leaders
Coaches
Anyone looking to build trust and grow their career
Who it’s for
Confidence in building authentic relationships.
The Golden Rule applied to business—treat others as you want to be treated.
The power of listening and properly setting expectations.
Follow-up techniques that get responses.
Why ditching your ego and showing vulnerability makes you more authentic.